Did you know that, as Entrepreneur details, local search SEO is increasingly important with every passing day? Quite simply, as time goes on, more and more people — your potential customers — are using Google and other big search engines to look for businesses in their area, whether you’re talking about restaurants, shopping malls, or movie theaters. Even so, it’s the rare small business that knows exactly what they need to be doing to take advantage of local SEO and start increasing foot traffic into their storefront.
Sure, you can talk about classic SEO techniques, like keyword optimization, link building, and the like, but here is the salient point about localized SEO: without creativity, you are doomed to failure. Does that notion scare you a little bit? It should. That said, we’re here to help. Here are three simple local SEO tips that can help you harness creativity in a stagnant, static age of marketing.
Three Tips to Give Your Local Search Engine Optimization Strategies a Much Needed Kick in the Pants
- Make Your Social Media Accounts a Central Part of Your Efforts
- Realize the Benefits of Offline Local Search Optimization Strategies
- Write Weird, Quirky, Attractive, but Awesome Content
Social media can be a really great way to break out of the box of boring old marketing strategies. Quite simply, from Twitter to Facebook, social media platforms allow businesses to act like human beings, and that, as it turns out, is something consumers absolutely love. As Mashable suggests, writing a great social media bio, fine-tuning every status or tweet you post, and doing it all with a sense of humor and an eye towards shareability will have a huge impact on your local SEO efforts.
It might seem strange, but sometimes to improve your local SEO, you actually need to get offline. Remember, localized SEO is all about generating local interest for your business. Subsequently, holding special events for your business, meet-ups, and the like will all do wonders for building interest in your brand, both online and off.
No article on local SEO would be complete without mentioning content. Yes, content is absolutely king, but here’s the thing: it needn’t nor shouldn’t be the same old boring content everybody writes. Instead, as Search Engine Watch details, it should be engaging and stimulating — it should be useful. In other words, it should be creative. Don’t be afraid to think outside the box and produce off the cuff content. Remember, so long as consumers like it, you’re doing it right.
Are there other creative things you do to improve your local SEO strategies? Share some tips with us in a comment below.