There are a number of advantages to using search engines for your online marketing needs, the first of which being its widespread, massive use. Search engines such as Google, Bing, and Yahoo! receive tons of traffic everyday. It is estimated that search engines process a phenomenal 100 billion search requests every month. That roughly equates to seven search requests for every person on Earth! The industry itself is purportedly worth $16 billion and the numbers aren’t going down anytime soon. Many Internet ad agencies and digital media marketing firms have figured out that one of the best methods of digital marketing is to utilize search engines to their full advantage.
One method Internet ad agencies have used toward this end is known as search engine optimization (SEO). Search engine optimization is the process of creating marketing content with the intention of attracting the attention of search engines. Search engines use various programs (crawlers, for example) that prowl the Internet to find relevant information for any given search. What SEO does is create content that includes certain keywords and structuring that will gain the attention of these programs, thereby increasing the content’s placement in a search results page. The higher the placement, the more likely the content — and the SEO clients — will be seen by the consumers.
Given the fact that 93% of all sessions on the Internet begin with a visit to a search engine, it is no wonder why so many website design and internet ad agencies have used Google and Bing (among others) to the fullest extent. By creating content with just the right amount of keywords and structuring it so as to be appropriate for search engine consumption, SEO campaigns can — and have — changed the way digital marketing is done for a plethora of companies, large and small, local and international.