The Importance of Local Search Optimization

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Most businesses today already know that search engine optimization services (SEO) are very important for developing a strong digital marketing campaign. Surprisingly, however, local SEO services haven’t skyrocketed in popularity as much as SEO services have. Many businesses, especially small businesses, simply think that they can’t afford local search optimization.

Luckily, local SEO is becoming a more integral part of SEO services for small businesses, and it’s something that more businesses are benefiting from each and every day!

It all starts with mobile SEO and mobile website design, if you want to make sure that you’re truly optimizing your local SEO campaign as much as possible. The majority of searches for local businesses are conducted on mobile devices such as smartphones and tablets, so it’s important to make sure that your website is optimized for use on these mobile devices. You’d be surprised by how quickly someone will leave a website without even bothering to browse through the pages a little bit, just because they’re accessing the site on a smartphone and the site isn’t loading fast enough or isn’t formatted correctly.

Next, you’ll want to make sure that you’ve got all the technical aspects in place; everything from “Claim My Business” on Google to filling out meta tags on your pages is important. You want to make sure that Google’s “web crawlers” can find your contact information easily, so it’s important to make sure that you list this info (phone number, address, hours of operation, etc.) on every single page in your site — and make sure it’s located in the same spot every time, too!

Finally, it’s important to understand that local search optimization isn’t a one-time deal; just like regular SEO, you have to show Google that your business is still operating and is still relevant. You’ll want to encourage customers to leave reviews, and you’ll also want to make sure you’re posting content to your website and to social media pages as well!

Local SEO really isn’t that tricky if you already understand the basics of search engine marketing, so there’s no reason why you should hesitate to get started on your own local SEO campaign!