According to Search Engine Land, businesses in the SMB community, businesses like yours, spend an average of 46% of their total marketing budgets on digital marketing. From outsourcing to graphic design agencies to pulling in mobile ad agencies for consulting, it goes without saying that effective online advertising quickly becomes an extremely costly proposition. Needless to say, the average small business owner doesn’t have much room in the budget for any extra marketing help, but with our free internet advertising tips, you won’t have to spend a penny to improve your marketing campaign.
Four Free Internet Advertising Tips for Business
- Make Your Content a Priority
- Responsive Web Design is the Key to Modern Promotions Marketing
- Start Using Social Media
- Optimize Everything for Search Engines
As any internet advertising agency worth their salt can tell you, if you really want to get ahead of the competition online, you need to make a blog and you need to use it to put out high quality, engaging content that your customers will love. Did you know that, according to Inbound Writer, 61% of web users say they’re more likely to make a purchase from a company that produces high quality content? Make content a priority to tap into greater sales potential.
As a recent study from Pew Research shows, 91% of Americans own a cellphone, and almost half of those people use their phones to search for goods and services, like yours, online. The problem? Many businesses refuse to build a website that every web surfer, whether they’re mobile or not, can actually use.
Social media, as Statistic Brain shows, is used by more than two-billion people across the world. That’s why Forbes recommends every business, big or small, make an effort to build a social media profile so they can connect with their customers on a personal level. Using social media, you can show your customers that you’re not just a marketer but a business that’s interested in the same things as they are. This, in turn, can help you generate sales in a cheap, effective manner.
As Search Engine Journal points out, 93% of all online experiences still begin with search engines. Subsequently, if you want your business to be noticed online, you need to take steps to optimize everything with smart keywords. Pop useful keywords into your URLs, put smart phrases as the alt-text for your pictures, and make sure you actually use meta-tags in your web design. If you do, your chances of generating traffic from search engines skyrockets.