In our fast-paced world information has never been more readily available or accessible. Thanks to the internet, businesses are able to reach out to their customers in more ways than ever. This creates an over-saturation on the digital market however, making it even more important for businesses to employ innovative web design and digital marketing plans. With so many options for digital advertising, many businesses have turned to expert SEO consulting to help make their business stand out against the competition.
Social Media Outreach
Facebook, Twitter, and other social media sites are great ways to keep customers and clients up to date on the latest products and services offered by your business. At least 65% of adult internet users have claimed to follow at least one social networking site. On Twitter, up to 92% of users “retweet” because the content is engaging or relevant to them in some way. Businesses who miss out on having a social networking page miss out on a potential goldmine of interested customers.
Many companies go to great lengths to design the ideal website for their business. Although businesses regularly spend thousands of dollars on web development, they often have no advertising budget to get their sites found on the net. Since most users direct all of their inquiries to a search engine, if your site is not designed to generate search engine traffic then most customers will not see your site and not buy from your business.
SEO Marketing Consultants
Expert SEO consulting companies study the net and know what search engines are designed to look for. While many companies put advertising money into paid search engine listings, it seems that approximately 75% of search engine users choose organic search engine results over advertisements. As a result, content-based SEO is becoming the new model for internet marketing, putting it just behind email marketing as the second cheapest way of generating online interest. Over half of business marketers agree that SEO makes the greatest impact on their lead generation goals. If you’re looking for a new and exciting way to market your business online, consider SEO marketing experts to get the job done.