When looking to improve their marketing in this increasingly connected age, too many businesses assume that the fastest way to find success is with web design, search engine optimization, and social media marketing. While it’s undoubtedly true that all of these tools are essential to success in online marketing, the fact is that sometimes the old ways are the best. Logo design, a marketing tool that has been around since idea of a business was invented way back when, can affect your corporate branding campaign as much as, if not more than, most new age marketing techniques. Here’s why.
Three Reasons Logo Design Needs to Be a Priority
- Great Logo Design Makes Your Business Memorable
- Your Logo Says Who You Are, What You Do
- Quality Logo Design Leads to Higher ROI
More than anything else, the number one reason to focus on logo design is to work your way into consumers’ memories. If you’ve ever seen the 2004 documentary “Super Size Me,” you might be familiar with how powerful great logo design can be. In the film, Morgan Spurlock, the director, asks school children if they recognize characters on a set of flash cards. Most children readily recognize the McDonald’s golden arches and its collection of characters, including Ronald McDonald. Those same children have trouble recognizing then President George W. Bush, Benjamin Franklin, and other American symbols. In other words, great logo design can make you more memorable than important historical figures.
As The Houston Chronicle writes, a well designed logo gives potential customers all the information they need to know about your company. Say, for example, you run a catering service in the heart of New York City. A passerby notices your truck sitting outside of a catering venue, noticing that there is an attractive graphic featuring food plastered on the side of your vehicle. The next time they need a food service, they’re probably going to think of that symbol and the business attached to it.
All of this, of course, leads back to a high return on investment for your logo design. As Explore B2B writes, because the marketing draw of logo design is hugely subliminal, it can be hard to directly measure return-on-investment from your logo. However, there’s no doubt that when you switch from an outdated or poorly designed company logo to something memorable that you’ll notice the difference in the books.
By all means, keep pumping your resources into social media, web copywriting, and other Internet Age marketing techniques. Just remember, however, that logo design, something that has been around for millennia, remains a crucial part of any successful advertising effort, both online and off. Read more articles like this.