Did you know there are over 100 billion global online searches being conducted every month? According to a recent Harris Interactive survey, nearly 70% of adults in the U.S. “rarely or never” use the phone book. Instead, 60% of these adults use the Internet to find contact information. Furthermore, this number is expected to rise as smart phone adoption and location-based services both grow.
What Page Are You On?
When conducting online searches for information, including business products and services, 75% of users claim that they never scroll past the first page of results. While the reasons for this may vary from person-to-person, it seems to demonstrate that most people want to find what they need–and fast.
The other 25%? They tend to be scrollers that prefer to conduct extensive research. In other words, they are content-hungry.
Optimizing Your Online Presence
Do you have the best website design for your business? Have you utilized the services of a professional custom design and branding company? What about a local online marketing business? While some Internet users may be less particular than others, approximately 46% state that a website?s design is their number-one criterion for determining a company’s credibility.
Have you recently updated your website to include organic content? Since you want to optimize your online presence, it’s important to know the difference between organic and self-promotional content. A local online marketing company would be able to assist you with this process.
Interesting to note is that 87% of buyers say organic content has a major impact on their vendor preference and selection. In fact, 70% of the links receiving clicks are organic.”Blatant self-promotional” content, however, is a major turn-off, according to 43% of online users. It’s been shown that 70%-to-80% actually ignore those paid ads to focus on content-rich results.
Is Your Website Mobile-Friendly?
If you have a contemporary website design, then it should be mobile-friendly. Did you know that you can potentially increase your sales by designing a website specifically for mobile devices? Approximately 62% of the companies that have done so have experienced increased sales.
When a site doesn’t work well on a mobile device, 48% of users believe it’s an indication that business doesn’t care about their perceptions. This is another area where hiring a local online marketing business can make a significant difference.
The Importance of Customer Experience
Have you customized your site to enhance your visitor’s experience? Executive dashboards and customer journey mapping are just two activities that have undergone an increased focus. From 2011-to-2014, for example, there was a marked increase with planned spending on customer experience: 63% of companies expected to spend significantly more, or somewhat more, on customer experience in 2014 than they did in 2013. This was up 54% from 2012 and 46% from 2011.
Whether you’re B2B, B2C–or some variation of both–90% of the decision-makers in this sphere claim that heightening a customer’s experience is critical to success. Furthermore, 63% of these decision-makers also claim that the emphasis on customer experience has risen. This is one of many reasons why it’s so important to customize your website to attract your target market.
Since generating high-quality leads is one of the more significant challenges for B2B marketers et al, it makes sense to focus on optimizing your website–and mobile access–along with enhancing customer experience. You may also want to consider outsourcing your web design and development to a local online marketing company.