The world of advertising has never been easy to navigate but recently it has gotten much, much bigger. The emergence of search engine giants such as Google and Yahoo! has revolutionized the way internet ad agencies do business. Digital media marketing has adapted to the rising demand of consumers who want immediate, relevant content to show up as soon as they hit the “search” button. For that, digital marketing agencies have developed a new method of advertising: search engine optimization.
Search engine optimization, or SEO, is the process of designing content meant to attract search engines. Search engines like Google and Bing use various programs and algorithms to sweep the internet for relevant content. SEO campaigns create content with specific keywords and phrases (among other things) to garner the attention of these programs. By doing so, the content can increase the position of a company’s profile on any given search result. In digital media, this is very important. Most people do not bother to look beyond the first page of search results. It is absolutely critical that businesses make their pages appear first or very close to it for effective marketing.
Why use search engines? Because people use them. A lot. It is estimated that more than 100 billion search engine requests are processed every year. That is 14 times larger than the total world population! The search engine industry itself is thought to be worth more than $16 billion. With figures like these, you’d be crazy not to use them. What’s even more astounding than these figures is that of all Internet users, 93% of all Internet sessions begin with a visit to a search engine. Because of this, companies, large and small, would be wise to take advantage of these search engines, which make up some of the largest Internet venues on Earth.
Digital advertising agencies vary far and wide but many of them are using some kind of SEO campaign for their services. Hey, a trillion search engine searches can’t be wrong! Get more on this here.