Online Marketing Approaches You Should Have in Your Portfolio

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“You should always have a well-rounded portfolio of ways to get leads,” Matt Cutts, head of Google’s webspam team that has a direct impact on SEO, has said in the past. Marketing on the internet used to be a bit of a coin-toss. No one really knew what worked, or how to measure the success of various marketing campaigns. SEO was nothing like it is today — simply spamming pages with keywords was often enough to jettison web pages to the top of search results.

Those wild-west days are over, and there is a good and bad side to this. The benefit to companies looking to expand their web presence is that there are tried and true methods for doing so, using, as Cutts has said, a “portfolio” of different approaches. The downside is that there is no hidden secret to SEO — no quick easy tip that can get you to the top of search results without spending a time. Real and successful online campaigns do come with a pricetag.

Are you looking for tips on how to market your company online? Here are some approaches you should have in your portfolio.

Engaging With Good SEO Companies

Most websites will receive about 40% of their online traffic from search engines — primarily Google. Harnessing this traffic will come down to having your website come up in web results for keywords relevant to your business. If you run a plumbing business, it doesn’t help much to come up in results when a user is looking for pizza. A reliable local SEO agency will evaluate the needs of your website, and use a variety of methods to help it rank higher for the right keywords. Most good SEO companies work on building inbound links on offsite articles, since this makes Google see websites as “relevant” to users (since other sites are referring to it).

PPC Ads for Instant Results

When you need instant coverage for your product or site, PPC, or Pay Per Click, advertising can provided a needed lift. In this advertising model, businesses pay for the searchers who click on their ads. This way, you only end up paying for the people who are actually interested in visiting your site. Why work with a digital marketing firm to set this up? Since each click costs money, you want your ad developed so that it appeals to your core audience. In many ways, this goes against traditional notions of enticing the reluctant customer. If you advertise your pizza site as having “pizza for $15 and up,” you won’t waste advertising money on people only interested in $10 pizza.

Marketing your company online doesn’t need to be hard. Are you looking for good SEO companies that can handle other parts of your campaign as well? Let us know in the comments. See more.