New Year, New Trends Three Predictions of the Changes 2015 Will Bring to the World of Digital Marketing

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With the new year quickly approaching it’s time for digital advertising agencies to start looking ahead to 2015. The world of digital marketing has grown significantly in just the last few years, and new online marketing tactics are being introduced at lightning speed. As we get further into the new year it is likely that new techniques will continue to be developed and that improvements will be made to current popular online promotions marketing methods. The experts at Forbes came up with a list of digital marketing trends they think will ring in the new. Some of their top trend predictions for 2015 include:

  1. Increase in Mobile Marketing – Mobile marketing has exploded since the rise of the smartphone. With more and more people are accessing the Internet from their smartphones, companies have had to adjust to provide consumers with the best mobile experience. While many have worked with custom website designers and professional web design companies to make their websites mobile friendly, there are still quite a few companies out there that have yet to adapt to the world of mobile marketing. Mobile-friendly websites are a must these days and 2015 is likely to be the year of the great shift to mobile marketing.
  2. More Humanized Brands – Another trend that is no as new but every bit as important is social media. Companies have started creating accounts on various social media sites, such as Facebook and Twitter, in order to reach out to consumers and build a relationship. While this may have worked in the beginning, many social media users aren’t interested in building relationships with companies; they want to communicate with other people through these sites. Forbes predicts that in 2015 companies will start to catch on work on humanizing their brands over social media to foster more meaningful relationships with their customers.
  3. Increase in Social Media Ads – More and more businesses are beginning to see the benefits of social media ads. This is in part due to stricture guidelines by Facebook on what companies are allowed to post to people’s news feeds, but also because it is such a successful method of online marketing. Businesses are getting more reach with Facebook, Twitter and Pinterest ads, allowing them to expand their customer base. As 2015 rolls around, social media advertising is likely to become a more commonly used form of online marketing.

Digital advertising agencies have been hard at work the last few years to keep up with the ever-changing world of online marketing. The new year is bound to bring even more changes, as well as many improvements. As long as they’re willing to keep up the pace, digital advertising agencies have a lot to gain for themselves and will be better able to provide their clients with digital marketing tips in 2015. References.