Figuring out what kind of web design services for small business you need can be confusing, especially with dozens of web designers clamoring to tell you why the site they can build for you will be better than someone else’s. The way to cut through all this noise is to work with true web development firms, which not only create websites, but also strategize regarding the many, many factors that determine a website’s success. A website’s purpose, after all, is to connect you with your customers, and a website that isn’t serving that purpose isn’t a good website.
Here are the top three things web development firms should currently be focusing on:
- Onsite Copywriting
Website design isn’t enough. If a website’s copy isn’t written with marketing principles in mind — unique selling propositions, calls to action and so forth — then it’s unlikely to be successful in convincing site visitors to become customers (which is what determine’s a site’s conversion rate). If you meet with a website designer who plants to build a brand new site and then copy and paste the content in from your old site, don’t expect to see your profits soar.
- Search Engine Optimization
Search engine optimization starts on your own website, but it doesn’t end there. It used to be that search engines ranked websites based on easily manipulated factors such as keywords and backlinks. While these are still important principles, there’s an added factor: Newer search engine algorithms also assess the density and quality of those elements. If your content is stuffed with keywords, your rankings will drop. If your site has links from disreputable sites pointing to it, your rankings will drop.
- Mobile Capability
Only about a quarter of businesses have a mobile website, and that represents a lot of missed opportunities. Nearly 75% of mobile users say they’re more likely to make repeat visits to a site that’s mobile friendly, and, according to a Google survey, 67% of users are more likely to make a purchase on a site optimized for mobile. It’s difficult to modify a site for mobile capability down the road, so it’s vital that you ensure you’re working with developers who will build your site with mobile in mind from the start.
So what are good SEO practices? One of the most useful strategies is content marketing. This might be in the form of a blog on your website, and can also extend to getting your name out there in various articles online. The key to content marketing is establishing your company as an expert voice in your specific industry so that both individual customers and search engines will see that value and behave accordingly.
What else do you think web development firms should be focusing on? Do you think social media ought to be on this list? Join the discussion in the comments.
See this link for more: www.globi.ca