Many businesses rush to create web applications, particularly mobile applications, for the public at large. A smaller portion remember that web portals are just as important, if not more so. While web portals are often available only to existing clients, they give these clients greater functionality than if they were to do things themselves.

What are some functions web portals give clients? For one, web portals help clients execute online services quickly and efficiently. Using web portals, clients can initiate web based functions, fill out forms, write tickets for service requests, and many other functions. In fact, web portals may even make it possible for clients to never speak to humans.

Another use of portals is to pay securely. These secure payments eliminate the need for lost checks or money wire fees, and are great at making sure clients pay on time. Web payment features also offer clients piece of mind that the company can continue executing services in a quick and efficient manner.

Companies that use web portals often have more satisfied clients. These portals may not be flashy marketing features that attract new clients. If they work, though, portals can aid in client retention. Continue your research here.