Digital media is a relatively new field in of itself but over the past decade, it has developed a nuisance and innovative method of online marketing: search engine optimization. Search engine optimization, or SEO, is now one of the leading methods used by digital advertising agencies around the world. It is changing the way digital marketing professionals do business and the way business is done itself.

SEO is the process of producing content that attracts attention from online search engines such as Google and Bing. Google, for example, uses complex algorithms and programs for its search results. By focusing on including certain keywords and phrases, SEO content can gain notice from these algorithms (which are not available to the public) and can therefore increase the ranking of a website in the search engine results page.

The process itself can become very complicated but the results are well worth it. Search engines are incredibly important for any online page or transaction. Nearly 93% of all internet uses begins with a visit to a search engine. In fact, more than 100 billion searches are made every month! Needless to say, using search engine results for marketing purpose can lead to massive exposure to consumers — technically around the world.

Furthermore, it is thought that nearly three-quarters of all search engine users ignore or reject traditional paid advertisements. The modern online consumer would rather deal with inbound leads like SEO as opposed to outbound leads. If anything, inbound leads are approximately 61% less expensive than outbound leads. Those are huge numbers! What makes SEO so special is that it can attract attention using the most popular online services available with alienating or annoying the everyday consumer. Digital media marketing is always evolving. Internet ad agencies are constantly trying to reach the most people and stay ahead of the curve. For this and so much more, SEO content is the new king of digital marketing. For more information, read this website.