December 2016 2
Were you aware that 83% of consumers state they haven’t had a positive experience with social media marketing? In fact, they have reported having bad experiences with this form of marketing. While the reasons for this will vary, there are a few that may be obvious ones:
- Boring or ineffective display ads
- No designated social media team
- No budget allocated
- No clear plan or strategy
A recent survey showed that 50% of companies that utilized digital marketing lacked a coherent strategy or plan. In the same way that other marketing platforms need to be strategized, so, too, does social media.
In 2012, for example, 67% of the companies polled indicated that they had a dedicated social media team to handle this facet of their business. In 2015, however, 78% of the c (more…)
Have you ever considered the importance of your human resources department? Perhaps you do all of the human resource tasks on your own. Maybe you simply hired a human resource professional because you were told that you needed one. It is even possible that you hired your HR consultants because you simply did not want to deal with your employee?s complaints and concerns. Your human resource professional or department may do more than you even realize. They are actually a crucial part of any businesses success. For this reason, it is important to take great care and consideration into the human resource staffing process.
They hire your staff (more…)
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Search engine optimization is what enables online users to access the content on your website. But once those users have access to your content, you need to find a way to get them to share that content. When an online user shares your content, it increases its link juice. That means search engine crawlers recognize [...]
In this day and age, running a large B2B enterprise has become much more of a challenging prospect due to the sheer scope and scale that such establishments need to maintain and work with in order to achieve sustained success. With the advent of the internet and cloud solutions, a lot of the ground realities [...]
What is an API? In order to understand API management, it helps to know what an API is. It stands for “application programming interface” and, in simple terms, is a set of communication methods among various software components. It contains tools, communications, and definitions that are used to build software and make creating and running [...]