December 2016 2
Were you aware that 83% of consumers state they haven’t had a positive experience with social media marketing? In fact, they have reported having bad experiences with this form of marketing. While the reasons for this will vary, there are a few that may be obvious ones:
- Boring or ineffective display ads
- No designated social media team
- No budget allocated
- No clear plan or strategy
A recent survey showed that 50% of companies that utilized digital marketing lacked a coherent strategy or plan. In the same way that other marketing platforms need to be strategized, so, too, does social media.
In 2012, for example, 67% of the companies polled indicated that they had a dedicated social media team to handle this facet of their business. In 2015, however, 78% of the c (more…)
Have you ever considered the importance of your human resources department? Perhaps you do all of the human resource tasks on your own. Maybe you simply hired a human resource professional because you were told that you needed one. It is even possible that you hired your HR consultants because you simply did not want to deal with your employee?s complaints and concerns. Your human resource professional or department may do more than you even realize. They are actually a crucial part of any businesses success. For this reason, it is important to take great care and consideration into the human resource staffing process.
They hire your staff (more…)
New Gaming Consoles
There are many industries in America that can be confusing to those that are on the outside looking in. Some of these industries are very basic and can include mechanic work done to your car or even health insurance. However, there are also plenty of industries that are very complex in nature including that of [...]
In today’s technological age, IT security recruiters are an absolute must. From protecting your data to helping you navigate the Internet of Things (IoT), IT security recruiters are placing IT professionals with organizations worldwide. Here are a few reasons why. The Internet of Things A recent survey of senior marketers by the Economist Intelligence Unit [...]
When you are a company who deals in business to business relationships and transactions, you know how important a B2B website is to your success. In some ways, B2B marketing strategies are very similar to direct marketing strategies. In other ways, those strategies can be vastly different. You might have fewer customers than a B2C [...]