Did you know that SEO leads have an almost 15% close rate, in comparison to outbound leads that typically only have about a 2% close rate? The reasons you need search engine optimization for the online future of your business are clear — SEO matters if you want to make money. A good 70% of users, after all, will never click on ads, instead choosing to look at their organic search options.

If you?re in the market for a search engine optimization and marketing company — exactly what should you be looking for? Here?s what you need to know.

Professional SEO Services Provide Metrics

An important part of knowing how well an SEO company is performing is being able to evaluate things like click-through rates to your website, which keywords are getting you the most traction, etc. When you rely on professional SEO services, it?s easy to know where you stand because they?re not going to give you vague answers or goals. It?s all about the numbers.

Great Digital Marketing Services Don?t Rely on Shady Tactics

It?s tempting to believe that you can ?buy? 1000 clicks or inbound links with just a single key and a few dollars, but in reality this is rarely (if ever) the case. Real SEO is about building solid, quality links that help to enhance your website?s rank — not get it hit with a search penalty that pushes it back. You need to look for companies that have reliable methods of obtaining links and producing content — you don?t want companies that participate in so-called black hat methods, which can include outsourcing SEO writing to countries where the majority of writers do not speak English as a first language (and subsequently do not produce content that helps you to rank well).

Digital Marketing is About an Overall Understanding of Your Business

Someone who offers to get you onto page 1 before even knowing what your business is about is either lying, or assuming you have a completely unlimited budget. Reliable digital marketing companies get to know the ins and outs of your business so that the services they are providing actually target their intended demographic and aren?t the equivalent of throwing a bunch of darts blind folded and hoping one hits the center.

Are you looking for a search engine optimization and marketing company? Exactly what will you be looking for? Let us know.