Digital advertising agencies certain have their hands full. The Internet is one of the most widely-used services in history. There are very few suitable comparisons. Not only is it pervasive across the world, it is no longer relegated to just computers. For the past ten years or so, anyone with a smartphone or tablet can instantly access the Internet with speed and clarity that previously had never been thought possible. Digital media marketing is everchanging and relentless in its quest to appeal to the average (yet tech-savvy) consumer. One recent innovation, search engine optimization (SEO), has altered the way digital marketing works and how users consume online advertising.

The best digital marketing tips are those that appeal to the sensibilities of Internet marketers as well as the tastes and preferences of the users themselves. It is for this reason why SEO is so popular and useful. SEO is a method in which online content is created with the intention of attracting search engines in order to increase the content’s ranking on the results page. Search engines such as Google, Yahoo!, and Bing use sophisticated programs, especially algorithms, to procure the most relevant results for any given search. By creating content that includes certain keywords and structures, SEO campaigns can significantly increase client rankings. The content in question is linked to the client’s online presence, giving it a considerable advantage over other clients and businesses.

Why the emphasis on search engines as opposed to traditional pay per click advertising? Simply put: search engines sell. Every month, search engines process an astounding 100 billion inquiries, putting the annual number of Internet search processes in the trillions. The search engine industry itself — predominantly Google — is worth $16 billion! Also worth considering is that 93% of all online sessions begin with a visit to a search engine. Using search engines for digital marketing is by far the easiest way to disseminate advertising on Earth.

What do you think about SEO? Do you have digital marketing tips you’d like to share? Feel free to leave a comment or question at the bottom.