Did you know that more than $180 billion was spent on advertising in 2015 alone? That’s a lot of money! However, companies spend these dollars for good reason. Considering that 95% of Google’s revenue comes from ad sales, it’s clear that they run the show and the companies below are scrambling to make it to the top of the search engine totem pole.
And while it’s clear that good advertising is imperative, working with an ad agency isn’t always a walk in the park. Rather, their ideas can seem to far-fetched, controlling, and downright expensive. However, it does not have to be this way. By keeping a few essential rules, working with advertising agencies can be a harmonious and mutually beneficial endeavor that will result in increased leads and conversions.

Establish Your Brand Before Calling an Ad Agency
Many companies make the mistake of not having an established image and identity before working with an advertising firm. However, it’s important to think about what your company represents, what your services are and what they mean, and exactly what you want to portray to customers. While this idea will inevitably change over time, it’s good to have a firm starting point to refer to in times of confusion.

Don’t Be Afraid of Outside Opinions
Advertising firms might have a lot of wacky ideas — but don’t take them for granted. Remember that some of the biggest and best corporations in the world have enlisted in the help of outside ad agencies to develop both their brand concept and their marketing strategies. They have the customer in mind, and will be able to provide a perspective that you might not have initially had.

Trust Your Agency
While you may be tempted to criticize your agency’s every move, remember that you hired them for a reason. They have a team of experts that are hired to make your brand a success. Don’t forget that!