For many centuries, marketing and advertising have been central to any business selling its goods or services to customers near and far. In today’s age, physical signs, posters, and shelf price tags still have their place, but they have been augmented by the far-reaching power of web design, social media, and e-mail campaigns. The Internet gives business more outreach than ever before, and a lot of money and time is spent developing local web design and marketing strategies. However, this can be technical work, and some businesses may need to outsource this labor to get a good job done. So, a business can turn to a local web designer who specializes in this sort of work. A local web designer will have the technical skills to create a functioning website and all its features, and this designer can coordinate with the client in regards to content. A client company in Savannah, for example, may search for a local web designer with an online search such as “Web design Savannah GA” or put up a help-wanted ad su8ch as “Local web designers wanted in Savannah GA for Company X.” How can this fine web design be done?
The Power of Web Searches
Search engines are a typical means by which modern American customers look for companies and services that they want, and some search engines have become household names. Any business can borrow a bit of this power of a local web designer is hired, since a local web designer will know how to maximize content marketing on the web. They will also know some general trends for how customers use and appreciate (or reject) websites; that is, they understand Internet customer behavior. One general trend is that online customers are impatient and need fast results. If a website loads very slowly, or if its features such as images or videos fail to load, the customer may lose patience and simply leave. A fair general rule is that a website has a 10-second window in which to leave an impression on a guest and show them what they can get out of the site’s company. Another trend is making a website mobile-friendly, meaning that they are easy to view and navigate on a tablet or smart phone. Many Internet users are on a desktop PC, but others are not. Both crowds must be catered to.
A good web designer will know how to make a client’s website easier to find. There are countless millions of websites out there, and just one may be impossible to find in that crowd. This is where search engines and keywords play a role. Customers can quickly narrow down their searches by using relevant keywords for their shopping, and this allows them to find relevant websites very quickly. Anything from “computer repair shop Boston MA” to “rare trading cards in near min condition” and so on can aggressively narrow down a search and bring up only the most relevant topics. Web designers can and usually do make use of this, by involving SEO work in web design. SEO is “search engine optimization,” and this is exactly what it sounds like. Articles and headlines in a website may be dense in keywords relevant to the topic or industry, making the website easier to find in search engines. Relevance is based on keywords, and a very relevant website may appear on the first page of a search. Often, search engine users don’t look past the first one to three pages of search engine results, and this is something for web designers to keep in mind.
A company can advertise itself in other ways online too, and this work can also be outsourced to social media experts. Platforms such as YouTube, Facebook, and Twitter aren’t just for fun; companies can advertise in a flexible and convenient manner there. YouTube videos and ads can promote a brand or business, and Twitter and Facebook accounts allow a company to post updates and images at any time of day. These social media accounts also allow companies to rapidly respond to consumer questions or comments, and also post polls. Customers often appreciate a company’s social media account responding quickly to their questions or comments.