December 2015 11
The world is changing. It used to be that you and your pharmacy were the only game in town, (and the town, for that matter, was a lot smaller). Now there’s a CVS or a Rite Aid on every corner, the streets are impossibly clogged, and suddenly you have to compete with robot-operated pharmacists with big names attached.
All is not lost. There is still a place in our modern world for the independent pharmacy. In fact, we are optimistic about your long-standing drug store. You just need to marry the old with the new, and get yourself a POS system.
“What is a POS system?” A POS system, (short for point of sale system), is basically the 21st century’s update of the cash register. It’s a computer, statistician, public relations firm, and cash register all in one, and the best pharmacy P (more…)
The use of the Internet for marketing purposes for businesses cannot be overestimated in the modern world, and the benefits of having a website are extensive. Computer support is an invaluable aspect of any business, as is access to web design professionals, network security systems, and IT consulting.
Blogging is used by 95% of small businesses in this country and 70% of these say that this strategy has helped their brand awareness. Blogging can allow businesses to get more up to date information out to customers, and show up more often in internet searches. Blogging is less technical (more…)
SEO marketing companies can often provide branding strategies to small companies looking to attract new customers; also, once a small business has optimized its website design, SEO consultants often recommend a strong focus on mobile website clarity and user experience. Overall, making sure that customers can access the same content on cell phones, tablets, and laptops can go a long way toward increasing customers’ willingness to buy.
More than half of all online shoppers report that they are more likely to make a purchase from their cell phones. Simpler interfaces and streamlined shopping experiences allow for greater customer comfort and have propelled mobile purchases into the (more…)
Creating a brand is one of the most important aspects of any business. However, branding is a do-or-die task for small businesses. Without a defining brand for your organization, you lack the connecting factor between your business, employees and consumers. While many people claim to have their own effective branding tips for fellow small businesses, there are a few tried-and-true ways to build a brand:
Understand WHY You Need It: Branding that is properly executed bridges the gap between the business and their customers. Your organization becomes familiar and comfortable to them. Seeing a commercial for a cereal brand you enjoyed eating as a child and feeling nostalgic is an examp (more…)
New Gaming Consoles
What are managed services, what types of managed services are there, and how can they benefit your business? What are Managed Services? These are a form of IT service provider. Businesses outsource the management of certain services, usually related to the cloud, to IT support companies with whom they maintain a contractual relationship. How Popular [...]
You did everything you were supposed to do to prepare yourself for a successful career. You received good grades in high school and made it into a good college. You took advantage of the many opportunities of college and graduated with the highest of honors. Yet, now you are left unemployed. Everywhere you turn is [...]
Most of us never think about someone breaking into our home until it happens to us; or to a neighbor or friend. Once we or someone we know has been victimized, it suddenly all becomes too real. The wise thing to do is to think about these issues before they affect us directly, in the [...]